Punch Brand Blog

Crazy Good Ideas by Glynis





Our panda hoodie’s in a music video!!!

We got an e-mail yesterday from Beyond Cinema, a Southern California based video production company. They wanted to share the video they made for LA based rapper Dumbfoundead which features our Panda Hoodie! A lot of people have been asking them where to get the hoodie. Great exposure for us… and the video has gotten over 190,000 hits!!! So here’s Dumbfoundead’s “Up In The Air” video produced by Beyond Cinema. Check it out!!!

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Toronto visit and AWA update

Hey Guys,
I apologize for being a bit behind on my updates, it’s been a bit crazy lately. I’ve been busy developing a new product which I’m planning to launch at New York Comic Con so I’ve been a bit crunched for time. Trying to source the exact fabrics I want has been challenging and I’m working with a new contractor to get it made. It took about a week to get the sample made and corrected. And this week I got all the things ready to go into production. I’m very lucky to have help with my production. I’ve had to work with several different contractors over the years, and it hasn’t exactly been a smooth ride. When you’re working with contractors you really have to keep a close eye on your stuff cause I’ve had a few mishaps happen even after giving exact instructions. It’s not the most easiest thing to deal with but I have to credit my production background, and working in the fashion industry for 10 years really helped. It really enables me to communicate better and deal with contractors to ensure things go smoothly. Speaking of contractors, while I was back in Toronto last month, I caught up with my old contractors who have been there since my early days. I’ve been working with this great team of people for almost as long as I’ve been in business. So it was great to see them again and this time I made sure to get a team photo. I want to acknowledge this wonderful group who helped make my hats and hoodies over the years. Thanks Wilma! Hooray!

These wonderful people help make my hats and hoodies

These wonderful people help make my hats and hoodies

Where the sewing magic happens

Where the sewing magic happens

Computerized cutting table

Computerized cutting table

Sample Cutter

Sample Cutter

Just a quick convention update. We’ll be at Anime Weekend Atlanta this weekend. Come on by and check out our booth, we’re in the Dealers Room, booth# 243-244. Anime Weekend Atlanta (AWA) is a three-day Japanese Animation and comics convention held annually in Atlanta, Georgia.

AWA will be held September 30th – October 2nd, 2011, at the Renaissance Atlanta Waverly Hotel and Cobb Galleria Centre in Atlanta, Georgia.

dealer map

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Punch Brand Lookbook Photoshoot

About a month ago, I had the pleasure of  working with a very talented group of people. For a long time, I’ve wanted to put together a Lookbook for my clothing line.  So I came up with the idea of  creating a lifestyle photoshoot as part of a marketing campaign for Punch Brand.

The goal was to capture the fun, youthful energy and upbeat vibe of the Punch Brand customer. My first thought was to recruit somebody who could help me bring this fun and playful style to life. I immediately thought of my cousin Zarah! So we set up a meeting and I explained to her about my vision. She was as excited as I was to work on the project. She pretty much took the reigns and contacted a photographer she knew who would be perfect for the job.

She suggested Jeremy Jude Lee, a long time friend and photographer from Vancouver. So we met up and discussed the details with him. He had some really great ideas for the shoot in terms of the look, style and locations. Next task was to pick the perfect models for the shoot. We were so happy that Veronika and Briana came on board to be our models. It took some planning, scheduling and coordinating to get everyone together and ready for the day of the shoot. It was definitely a team effort and everyone contributed to the success of the project.

On the day of the shoot, we were lucky to have 2 very talented people do the models hair and makeup. Our hairstylist Brendan let us meet at his apartment to prep the models for the shoot. Local make up artist Jessica Noujeim, freed up her schedule for us on short notice and did an amazing job with the models makeup. Everything came together really smoothly and it turned out to be a perfect shoot.

I took video clips with my digital cam during the shoot. And put together this short video of the highlights of the day of the shoot. The actual Lookbook will be available to view on our NEW website…coming soon!

For more info of these amazing people and their work, please visit their websites here:

Photographer- Jeremy Jude Lee:  http://www.jeremyjudelee.com

Hairstylist- Brendan Hopwood: http://www.beauty-a-go-go.com/

Make Up Artist- Jessica Noujeim: http://www.muahjwn.com/

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Fan Expo 2011 Re-cap

Hey Guys! We’re back from Toronto. Fan Expo Canada was a lot of fun this year. This year’s show broke attendance records with almost 80,000 attendees!  It marked a milestone for us as this was our 6th year doing the show. (Many people still remember us from early days when we started with 1 table in artist alley.) This was our biggest and most stocked booth to date. We also had our new banners and postcards with the pictures taken from our latest photoshoot. I think the booth looked really colorful and fun. A few familiar faces passed by including Tommy Tallarico and LIGHTS!

New crazyheads banners

New crazyheads banners

The Punch Brand booth, fully stocked

The Punch Brand booth, fully stocked

New crazyheads postcards

New crazyheads postcards

Nerds Rule! The Punch Brand team at Fan Expo

Nerds Rule! The Punch Brand team at Fan Expo

Panda Love

Panda Love

Got our photo with Tommy Tallarico

Got our photo with Tommy Tallarico

Met Lights for the 2nd time at Fan Expo

Met Lights for the 2nd time at Fan Expo

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